Having looked at the grey market in fitted furniture and at the younger generation with their interest in home entertainment units and home cinema, their is an important demographic who are not necessarily consumers in their own rights but who excercise a very strong influence over the demand for fitted bedrooms and fitted home offices. These youngsters, generally from privileged backgrounds, have growing storage need for clothes, sports equipment, musical instruments, also teenagers can benefit from having their own study areas in which to work for their GCSEs and A levels.
Here we have a kid’s room for a young boyshowin a typical male proclivity for collecting, in this case an impressive range of soft toys 
young boys learning their history through play on a custom made bunk bed/castle
and a young girl full of ’joi de vivre’ as a princess in her bespoke palace.
Supportive parents, who may be investing thousands of pounds in school fees and extra tutoring to give their children the best possible start in life, will often go te extra mile by providing fitted bedrooms with specific study areas as in this girl’s bedroom with seperate dressing table and desk areas
or this (oddly tidy) boy’s room with its functional desk and bookshelving.
As you can see, whilst generally not economic consumers of the fitted furniture market in their own right, kids have an enormous influence.
